Most Aussies have nostalgic memories of chugging Big M as a kid. Back when little achievements, like getting your pen licence or helping Mum and Dad in the garden, felt like they were worth celebrating. But somewhere along the way, we started only acknowledging the big wins, even though life mostly consists of the small ones. So we reintroduced Big M to the Aussies who grew up drinking it by reminding them to celebrate the little wins, no matter how everyday or mundane, with Big M.
Please note: This one didn’t make it out into the world, but we liked it too much to leave it out of our book.