A turning point in time is paused indefinitely by a series so compelling that it ensnares the attention of a would-be inventor…
'Luma TV. It’s on us’ is our answer to Luma AI's global competition, challenging creatives to turn their favourite unmade script into a real ad with Luma AI. In our spot, we launch a fictional cable TV service with a daring provocation: what happens if we’re too entertaining for humanity’s own good? When a man fails to invent the time machine in favour of one more episode, we present the viewer our answer.