When you really think about it, all of Aussie culture is almost entirely centred around summer. There’s BBQs, backyard cricket, thongs… the list goes on. This means Aussies are usually ill-equipped for the cooler months. So, Origin stepped in to help with discounts on gas all winter long.
To spread the word, Origin launched a mammoth 360-degree campaign with over 120 assets demonstrating that while Aussies aren’t designed for winter, Origin LPG is.
We even launched weather-reactive billboards that, like many Australians, weren’t designed for winter — with rain-addled glitches, windblown words, and frostbitten typography.
This campaign was created in collaboration with Talia Stone.